Sweet Smell of Success
With a vision to create the ‘Good will of Generation’, in the year 1965.We began with a small food processing facility. At that point of time, the output was less but the energy was limitless. The journey continued and ultimately it was the year 1985. When we reached the milestone in our success story with the launch of our own brand “Gunjan” . Enriched with the mouth watering “Gujarati Taste” the brand became favorite and we become farsan manufacturers in India.
May it be mixture Namkeen or Dhaniya Dal, Ratlami Sev or Tasty Peanut, Moong Dal or Khatta Mitha, Chana Dal or Falhari Chevada, Allo Bhujiya Sev or even Traditional Sweets, the integral Gujarati taste was so delicious that “Gunjan” not only became one of the leading brands, but it was also regarded as the real ‘Gujarati Lavi Namkeen’. And the trend still continues.
Replicating the Success in a Big Way
Taking clue from the ancient scripture people were agog with the expectations that the year 2012 would bring qualitative and quantitative change in the way the world lives, but nothing of that kind happened . However ,it was not the case for us ,as the year saw incorporation of “Jethabhai & Sons Foods & Snacks Pvt. Ltd.” and launch of “LAVI” brand – the customized version of “VEERAL” brand meant for customers outside MP.
With an aim to conquer national & international market , a state-of –the art food processing facility, one of the largest plants in Central India- spread over 2.5 acre of land, was also set up,which was capable of manufacturing Namkeen that is tempting in taste & classic in quality Backing of in house food research & testing laboratory. This really makes “VEERAL” a brand meant for the class, available for the mass.
Tonic for Taste Buds
Just like brand “VEERAL” rich & refreshing taste is the unique identity of the entire range of GUJARATI LAVI. Similarly, its wide and wonderful variety makes it difficult to choose the right kind of Namkeen to satisfy your craving for food. What’s more, it excellent quality easily eliminates the need to curb your appetite.
The secret uniform quantity of LAVI Namkeen lies in the inherited system for backward integration, which ensures sourcing of the best quantity ingredients and the hi-tech in-house laboratory, which makes sure that all the inputs and outputs meets the world-class standard. Similarly, when it comes to taste, the traditional recipe, devised by us with an experience of over five decades helps in maintaining consistency in the flavour.
Well Ahead of Peers
At a time when Namkeen making units are mushrooming, making inroads into newer market has become a common phenomenon for us thanks to high quantity standard of the weight of the system for random checking of the weight of the packed food and above all. The reputation we have earned with the passage of the time.
With meticulous plan for presence in all geographies, marking and distributing network is set up in a way so that ensures timely delivery even in a remote area. This coupled with competitive pricing, makes it a lucrative proposition even for a roadside joint owner. Similarly best quality, distinctive taste & attractive wrapping make retailing of product an easy affair.
